“In the future, everyone will be world-famous for 15 minutes.”
The line's first known appearance is the catalogue of Warhol's 1968 retrospective at the Moderna Museet in Stockholm. Olle Granath, who compiled that catalogue's text section and later became the museum's director, has written what happened: he was given a box of everything written by and about Warhol, read it all, and delivered a manuscript. The curator Pontus Hultén told him a quotation was missing and supplied this one. Granath answered that if it had been in the material he would have found it. After a pause, Hultén said that if Warhol didn't say it, he could very well have said it, and told him to put it in. They did — and in Granath's words, Warhol's perhaps most famous quotation became a fact.
- — Olle Granath, Olle Granath, “With Andy Warhol 1968” (Moderna Museet, Stockholm)
- — HathiTrust full-text phrase searches for Andy Warhol quote verification, 31 August 2026

