Hôtel de Sers

Until 1918 this stretch of avenue Pierre-Ier-de-Serbie was part of rue Pierre-Charron. On 14 July 1918 it was renamed after King Peter I of Serbia (1846–1921). The house numbers stayed the same, so the hotel's address was 41 rue Pierre-Charron before 1918.^[1]

Paris directories of 1884 and 1893 list the Marquis and Marquise de Sers at number 41. The hotel identifies the marquis as Henri-Léopold-Charles de Sers (1822–1903), a cavalry captain in the Crimean and Italian wars who was a deputy for Loir-et-Cher from 1871 to 1876. The hotel also says the house was built for him in 1880 by the architect Jules Pellechet, but no permit or other archive record confirms the date or the architect.^[2][3][4][5]

From about 1900 to 1925 the house belonged to the Vaïsse family. By 1929 it had become a hotel called Hélios, which advertised a physiotherapy institute and special diet meals for guests taking a cure. From 1932 it was the Hôtel de la Résidence, and when it was sold at auction in 1936 the building had seven storeys, with eight on its wing. By 1946 it was the Hôtel Queen Elizabeth, where the US Army lodged visiting officers that year.^{[6][7][8][9][10]}

The Vidalenc family bought the hotel in 1999, and the architect Thomas Vidalenc rebuilt its interior as the Hôtel de Sers, which opened in 2004. In 2010 the Besse family's B Signature group took control. The group also runs the Hôtel Edouard 7 near the Opéra. After a renovation by the interior architect Pascal Allaman, the hotel reopened in June 2025.^{[11][12][13][14]}

From November 1935 the Paris nightclub Le Bœuf sur le Toit traded next door, at 43 bis avenue Pierre-Ier-de-Serbie. In 1937 the American singer Adelaide Hall performed at the Ruban Bleu, a club on its first floor.^[15][16]